
Marketing Director
Frias Properties is seeking an experienced, strategic, and hospitality-focused Marketing Director to lead marketing across our resort, property management, and vacation rental divisions. This role is ideal for a creative, data-driven leader who can drive bookings, elevate brand presence, and strengthen guest and owner engagement.
Responsibilities:
Lead overall marketing strategy; manage digital channels including website, SEO, paid media, email, and social; oversee brand standards, creative direction, and content development; analyze performance and optimize results; collaborate with operations, reservations, and ownership teams; manage agencies and vendors; support guest acquisition, retention, loyalty programs, and owner communications.
Qualifications:
3–5+ years of marketing leadership experience (hospitality, vacation rental, or real estate preferred); strong digital marketing expertise; proven leadership and cross-department collaboration skills; excellent communication, creative, and analytical abilities; experience with CRM, PMS, and digital advertising platforms.
Roaring Fork Valley residents only.
Compensation & Benefits:
Competitive salary, performance incentives, health and retirement benefits, and professional development opportunities.
We are an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics.
Resume to Krystal@friasproperties.com
or in person at 730 E. Durant Ave, Aspen, 81611
How to Apply:
- location
- Aspen, CO 81611